Taylor was beforehand CEO of the BPI – the London-based UK commerce physique that represents the pursuits of the most important document firms, along with some impartial labels.
Tayor ran the BPI from 2007 to 2022, turning his consideration, amongst different issues, to the business’s combat towards piracy and streaming fraud, along with lobbying for the UK document business’s pursuits in political circles.
In his new EVP position at Sony, Taylor will report back to New York-based Kevin Kelleher, Sony Music’s Chief Working Officer; Taylor can even work intently with SME’s World Digital Enterprise and Enterprise & Authorized Affairs divisions.
In an inner memo at present (June 23) confirming Taylor’s arrival at Sony, obtained by MBW, Kevin Kelleher wrote: “Synthetic Intelligence (AI) has nice significance for the way forward for the music business and, in consequence, extra centered consideration on it’s required.”
Kelleher famous that, in his new position, Taylor will “align and assist coordinate the work of each a part of the [Sony Music] enterprise that touches AI”.
Kelleher mentioned he was “delighted [Taylor] is becoming a member of to assist us efficiently navigate a key second within the historical past of the music business.”
Taylor’s arrival as EVP, Synthetic Intelligence at Sony Music is confirmed simply as AI is changing into an more and more excessive precedence for the worldwide music business.
Final month, Sony Music Group Chairman, Rob Stringer, mentioned in an investor presentation: “AI guarantees to supply us instruments in order that our artists and writers can create and innovate. It additionally heralds better ranges of perception by means of machine studying, in addition to potential new licensing channels and avenues for business exploitation. There may be a whole lot of alternative on this space to be enthusiastic about all through our firm.”
Added Stringer: “We’re vastly conscious of the challenges forward [with AI] too. We’ll shield our creators on each stage potential whether or not it’s artistic, monetary, or authorized in foundation.”
Stringer continued: “I believe AI will change into an especially constructive device within the artist improvement course of. I believe it’s going to assist the perfect creators make wonderful content material. However proper now we’re [mainly] apprehensive in regards to the lowest widespread denominator, which is [AI’s role in] flooding platforms with countless content material of a substandard nature.”
Previous to becoming a member of the BPI in 2007, Geoff Taylor was Common Counsel and Govt Vice-President at our world recorded music commerce physique, the IFPI from 2005-2007.
Earlier this 12 months, Taylor penned a preferred op/ed for Music Enterprise Worldwide in which he explored varied areas that might drive future income progress for the worldwide document business.Music Enterprise Worldwide